Our Story


 

Founded in Dubai in 2021, XIX Concept is the creation of Jo Amielyn, Creative Director & Founder. With a background in 3D artistry and creative direction, she later shifted toward minimalist, hands-on design inspired by traditional arts and painting.

Driven by simplicity, balance, and purpose, XIX Concept creates thoughtfully designed pieces that elevate everyday living. Each product reflects a commitment to clean aesthetics, craftsmanship, and intentional design.

Today, XIX Concept is available online and in select retail stores across Dubai, with plans to continue growing its collection of handcrafted minimalist designs.